Breaking Tradition: Strategies to Maintain Momentum During the Holidays
At Felicia Ford & Co.®, we’re all about breaking the mold and ramping up the excitement in your operational strategy for your business or nonprofit. Service-based businesses often expect a slow down in profit during the holiday season, but it doesn’t have to be that way. We’re breaking tradition and giving you strategies to maintain momentum during the holidays.
Strategic Planning
There’s a strategist in every Creative, Leader + Change-Maker and a good strategist is proactive and plans ahead. For weeks, I’ve been supporting you in preparing for Fourth Quarter and with only 30 days left, now is
the time to reflect on the timeless tools previously provided to you for reflecting on your year and strategically planning for next year.
Breaking Free: Your Guide to Purpose & Profit alignment helps you whether you’re just starting in business or have been in business for some time. Set aside at least four hours uninterrupted to explore this tool on your planning day. Breaking Free is for the new, aspiring or current Creative, Leader or Change-Maker. It allows you to reflect on the essence of your brand – your core values, mission and vision and prepare for conversations with your team. This is the starting point of creating a memorable brand that lasts, helps you make mark in your industry and position your brand for overcoming the holiday slump with ease.
In preparation for providing our clients with a tool to get through the next 60 days, I created Strategic Edge: Power Moves for Businesses + Nonprofits, a digital magazine. This blog post alone gives you hours of strategy, step-by-step instructions and the Starter Pack to saving time, getting clarity, and knowing exactly what steps to take moving forward.
Where to Insert Tradition
Festive Campaigns
Get your creative juices flowing and create holiday campaigns that scream your brand’s personality! Put your thinking cap on and design experiences that get your audience excited!
Pro Tip: Offer exclusive holiday deals, festive collaborations, or limited-edition products. Get your team onboard and watch your campaigns take off!
Team Engagement
The holiday season is perfect for team-building and boosting morale. Keep your team’s spirit alive by organizing fun activities that strengthen their bond. Also remember the introverts and the “I don’t want to do another thing with my colleagues” team members. They have that right – consider how to engage everyone – by choosing activities that fit the personalities of your team members and this may mean individualized but collaborative ways to celebrate.
Activities: Virtual parties, workshops, or team games. Show your appreciation with personalized gifts or bonuses. A happy team is a productive team. See page 52 of Strategic Edge Magazine for Your Go to Festive Team Activities.
Boost Conversions
Get your sales jingle bells ringing by positioning your products or services as the perfect holiday solution. Grab your audience’s attention with irresistible offers and solutions to their holiday problems.
Boosters: Bundle complementary products, flash sales, or special promotions. An example of this is mentioned in Strategic Edge through the Operations Bundle by Felicia Ford & Co.® Spread the word on social media about your offering. Connect with your email community and automate your processes. Three days of planning, scheduling, and bulk creating can last you 4-5 weeks, well into the new year.
Bonus
Use data and analytics to refine your strategies. Analyze past performance, identify trends, and understand your customers’ behavior. Use Year End Power Moves: The Change-Maker’s Navigator for Business Success – A Step by Step Guide to help you assess your specific outcomes, results and plan for the key performance indicators to drive profit for next year. Year End Power Moves can support your foundation in creating your marketing strategy, sales strategy, and content strategy – everything you need to be focusing on as a CEO, COO, CMO, CGO, ED or Board to create a holiday experience to remember.
Join us for a virtual gathering of Creatives, Leaders + Change-Makers at the Growth & Impact Network on Thursday, December 14, 2023, 7pm. Read more.
Break free from the holiday slump and get creative, engage your team, and boost your sales. With these strategies, you’ll not only slay the holidays but kickstart a prosperous new year!
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