Archive for the
‘Strategic planning’ Category

When you blend entrepreneurship and change-making, passion often is the driver. But when the initial excitement settles into the rhythm of day-to-day operations, a crucial question emerges: Is passion sufficient to operate a successful brand? Through my experiences at Felicia Ford & Co.®, working closely with a myriad of Change Makers, I’ve observed that while […]

March 2, 2024

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Categories: Culture, Marketing, Sales strategy, Strategic planning

Have you ever considered that the very strategies you rely on to drive your business forward—sales, marketing, and content—might be the same ones holding you back? It’s a provocative thought, yet many Change Makers, even the most visionary and driven, find themselves at a crossroads, wondering why their power moves aren’t translating into the impact […]

February 3, 2024

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Categories: Marketing, Sales strategy, Strategic planning

How often do we equate constant motion with progress, forgetting that true growth often requires a moment of stillness to reflect, recalibrate, and reconnect? It’s a common oversight among seasoned professionals and visionary leaders to view slowdowns with apprehension rather than opportunity. At Felicia Ford & Co.®, we invite you to pivot your perspective and […]

January 5, 2024

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Categories: Innovation, Strategic planning

At Felicia Ford & Co.®, we’re all about breaking the mold and ramping up the excitement in your operational strategy for your business or nonprofit. Service-based businesses often expect a slow down in profit during the holiday season, but it doesn’t have to be that way. We’re breaking tradition and giving you strategies to maintain […]

This year, I envisioned a platform that goes beyond conventional solutions. As a way to share a ton of resources with my clients and email community to alleviate their workload, boost productivity, foster team engagement, and facilitate strategic decision-making, Strategic Edge – Power Moves for Businesses + Nonprofits was born. I knew I couldn’t do […]

As a business owner or nonprofit leader, your plate is undoubtedly full with a myriad of responsibilities, from managing your team and serving customers to handling finances and making critical decisions. With all these demands, it’s easy to get lost in the daily hustle and lose sight of your long-term goals. That’s where a “Weekly […]

October 19, 2023

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Categories: Strategic planning, Workload Planning

As a small business owners or nonprofit leader with a passion for creativity and making a positive impact often find yourself juggling numerous responsibilities. Beyond your creative and change-making endeavors, you must also manage the operational aspects of your organizations. Operating activities, though less glamorous, are essential for the smooth functioning and growth of any […]

October 19, 2023

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Categories: Strategic planning, Workload Planning

It’s an exciting time to explore marketing for change-makers. You are the driving force behind innovative ideas, community building and socially responsible initiatives. However, marketing, often seen as a double-edged sword, presents unique challenges for those of you seeking to connect your difference-making initiatives with your audience. As Change-Makers, you understand effective marketing ins’t just […]

October 17, 2023

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Categories: Marketing, Strategic planning