When you blend entrepreneurship and change-making, passion often is the driver. But when the initial excitement settles into the rhythm of day-to-day operations, a crucial question emerges: Is passion sufficient to operate a successful brand? Through my experiences at Felicia Ford & Co.®, working closely with a myriad of Change Makers, I’ve observed that while […]
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Have you ever considered that the very strategies you rely on to drive your business forward—sales, marketing, and content—might be the same ones holding you back? It’s a provocative thought, yet many Change Makers, even the most visionary and driven, find themselves at a crossroads, wondering why their power moves aren’t translating into the impact […]
At Felicia Ford & Co.®, we’re all about breaking the mold and ramping up the excitement in your operational strategy for your business or nonprofit. Service-based businesses often expect a slow down in profit during the holiday season, but it doesn’t have to be that way. We’re breaking tradition and giving you strategies to maintain […]
This year, I envisioned a platform that goes beyond conventional solutions. As a way to share a ton of resources with my clients and email community to alleviate their workload, boost productivity, foster team engagement, and facilitate strategic decision-making, Strategic Edge – Power Moves for Businesses + Nonprofits was born. I knew I couldn’t do […]
It’s an exciting time to explore marketing for change-makers. You are the driving force behind innovative ideas, community building and socially responsible initiatives. However, marketing, often seen as a double-edged sword, presents unique challenges for those of you seeking to connect your difference-making initiatives with your audience. As Change-Makers, you understand effective marketing ins’t just […]